Duolingo Ad Campaign

Duolingo invites you on a journey like no other. This 360° campaign spans bus stops, shelters, and ambient advertising, with Duolingo’s mascot, Duo the Owl, taking on a new role — a fortune teller predicting your next adventure. Each interactive ad reveals your “travel destiny,” complete with a QR code linking to a language lesson for that destination and a 10% flight discount. Centered around Duolingo’s playful, irreverent spirit, the campaign leans into the brand’s humor and personality.