FinCan is a food festival celebrating the joys of tinned fish, reeling in a wider audience and tackling the “gross” stigma around this savory delight. The festival is fronted by an enthusiastic octopus mascot who proudly shares his love for fishy feasts — and invites everyone else to dive in too.The campaign features quirky branding, advertising, and interactive elements. Festival design includes a custom staff T-shirt and a commemorative tin for VIP guests. Advertising spans banners, murals, and even a skyflag fluttering above the seaside — the perfect setting to get into the mood for a delicious day. The visuals take inspiration from traditional maritime woodcuts, giving everything a nostalgic, seafaring feel. Hand-drawn sardine and octopus illustrations pair with pun-filled copy to create a memorable, irreverent energy — combining fish and fun for a truly fintastic experience.